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The e -commerce model represented by Tmall is

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  1. B2C (Business-TO-Consumer, commercial retail). Tmall is a new B2C built by Ma Yun Taobao. It integrates thousands of brands and manufacturers to provide one -stop solutions for merchants and consumers. Provide 100%quality assurance commodities, after 7 days of after -sales service without reason, and high -quality services such as shopping points cashback.

    B2C is a model of e -commerce, and it is also a retail model that directly sells products and services to consumers. The B2C e -commerce website consists of three basic parts, namely the shopping mall website that provides customers with online shopping venues; the distribution system responsible for the delivery of the goods purchased for customers; the confirmation of the customer's identity and the bank and certification system for payment settlement.
    The historical development of Tmall

    1. As of October 30, 2012, 87 independent B2C websites settled in Tmall. Among them, the B2C website, which is the first in Chinese book retail, is Dangdang. Dangdang has a network of self -employed categories, including 800,000 book categories and more than 300,000 department stores to enter Tmall. The price will be synchronized.
    2. On April 4, 2014, Wang Licheng, the former CEO of Le Bee, has joined Tmall as a senior director, responsible for home improvement and living business, and reports to Tmall President Wang Yulei.
    3. On November 26, 2018, Tmall was upgraded to "Big Tmall", forming three major sections: Tmall Career Group, Tmall Supermarket Business Group, and Tmall Import and Export Division.
    4. In March 2019, Tmall United Sesame Credit announced that it would open "credit purchases" to the entire industry. Users of Sesame 650 and above can try for 7 days first, and pay after satisfaction. At present, credit purchases have covered nearly 50,000 products that have covered Tmall, including mobile phones, 3C digital, home appliances, instruments, clothing, car, home, beauty and fast -moving consumer categories.
    5. On March 10, 2020, IKEA Furniture (IKEA) officially settled in Tmall and opened the world's first third -party platform official flagship store. On January 23, 2020, Tesla announced that it would open a store in Alibaba Tmall Mall.
    6. In July 2020, Zhejiang Tmall Technology Co., Ltd. wholly established Zhang Beihao Super Electronic Commerce Co., Ltd. in Zhangbei County, Hebei, with a registered capital of 40 million yuan. The legal representative is Qiu Tao.
    The above content refers to Baidu Encyclopedia-B2C
    The above content refer to Baidu Encyclopedia-Tmall

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