Hello, I am glad to answer your questions: This establishment of the correct network marketing concept M n With the continuous improvement of society and the speed of science and technology development, the world has officially entered the digital era. In the increasingly fierce market competition, traditional corporate marketing models are obviously unable to adapt to the impact of this new business model. Therefore, when the company is facing this status quo, it is necessary to actively absorb the new business model of e -commerce to adjust its online marketing strategy. In the context of the e -commerce model, this article analyzes the current status of online marketing in my country's e -commerce and proposes some feasible measures to solve its existing problems. In fierce market competition, the continuous development and application promotion of Internet technology has also changed fundamental changes in marketing forms of enterprises. In order to be able to quickly adapt to this situation, Chinese enterprises have introduced e -commerce into online marketing to continuously adjust the marketing model so that companies can obtain greater profits. . The definition of e -commerce and online marketing 1. The definition of e -commerce According to the summary of experts and scholars, e -commerce refers to the global Internet environment. In the form of the network, the application method of online media such as browsers/servers is performed. Merchants and consumers can exchange ownership between goods through the form of online transactions and online electronic payment. This new business operation model includes financial activities, electronic transactions and a series of related supporting facilities. With the continuous acceleration of the current world technology update, the support technology of e -commerce is constantly being updated. The current support technology of e -commerce is mainly composed of the current advanced wireless network communication technology and micro -computer control technology. 2. The definition of online marketing The network marketing is essentially electronic marketing and online marketing (Internet). This marketing model refers to a marketing that fully uses the Internet of the Internet to develop the majority of online users. Strategy, the product sales process is successfully completed as possible. I read a large number of domestic and foreign characteristics of online marketing at home and abroad. Network marketing is based on the Internet, using the technology of multimedia and digital information to achieve established marketing goals. In short, online marketing is to achieve its own marketing goals with the Internet technology, obtain the maximum economic benefits at the minimum cost and ensure the stable and sustainable development of the enterprise. . The problems of the existence of online marketing in my country 1. Online marketing concepts are backward The many companies in our country are facing B2B [BUSINESS TO Business) are a kind of Internet market, It is a marketing relationship between enterprises. ] This emerging online business model obviously shows a lot of discomfort. Due to the deep -rooted marketing model in my country, it is obviously needed for a period of time when the company's marketing concept is completely changed. my country's online marketing has just begun, so many conceptual design has not been improved, and the overall strategic planning lacks scientific, reasonable and sufficient planning. Most companies are only in the state of information release. The purpose of online sales is not clear. It is just to catch up with the so -called fashion, without really notice what customers need, do not pay attention to the brand value of the enterprise, ignore the changes in supply and demand of the online market, and do not put the network in the network market. The role of marketing is maximized. 2. Payment transaction security lack of guarantee The current network marketing industry is still in its infancy. my country's network transaction payment mechanism is still in the R
Hello, I am glad to answer your questions:
This establishment of the correct network marketing concept
M n With the continuous improvement of society and the speed of science and technology development, the world has officially entered the digital era. In the increasingly fierce market competition, traditional corporate marketing models are obviously unable to adapt to the impact of this new business model. Therefore, when the company is facing this status quo, it is necessary to actively absorb the new business model of e -commerce to adjust its online marketing strategy. In the context of the e -commerce model, this article analyzes the current status of online marketing in my country's e -commerce and proposes some feasible measures to solve its existing problems.
In fierce market competition, the continuous development and application promotion of Internet technology has also changed fundamental changes in marketing forms of enterprises. In order to be able to quickly adapt to this situation, Chinese enterprises have introduced e -commerce into online marketing to continuously adjust the marketing model so that companies can obtain greater profits.
. The definition of e -commerce and online marketing
1. The definition of e -commerce
According to the summary of experts and scholars, e -commerce refers to the global Internet environment. In the form of the network, the application method of online media such as browsers/servers is performed. Merchants and consumers can exchange ownership between goods through the form of online transactions and online electronic payment. This new business operation model includes financial activities, electronic transactions and a series of related supporting facilities. With the continuous acceleration of the current world technology update, the support technology of e -commerce is constantly being updated. The current support technology of e -commerce is mainly composed of the current advanced wireless network communication technology and micro -computer control technology.
2. The definition of online marketing
The network marketing is essentially electronic marketing and online marketing (Internet). This marketing model refers to a marketing that fully uses the Internet of the Internet to develop the majority of online users. Strategy, the product sales process is successfully completed as possible. I read a large number of domestic and foreign characteristics of online marketing at home and abroad. Network marketing is based on the Internet, using the technology of multimedia and digital information to achieve established marketing goals. In short, online marketing is to achieve its own marketing goals with the Internet technology, obtain the maximum economic benefits at the minimum cost and ensure the stable and sustainable development of the enterprise.
. The problems of the existence of online marketing in my country
1. Online marketing concepts are backward
The many companies in our country are facing B2B [BUSINESS TO Business) are a kind of Internet market, It is a marketing relationship between enterprises. ] This emerging online business model obviously shows a lot of discomfort. Due to the deep -rooted marketing model in my country, it is obviously needed for a period of time when the company's marketing concept is completely changed. my country's online marketing has just begun, so many conceptual design has not been improved, and the overall strategic planning lacks scientific, reasonable and sufficient planning. Most companies are only in the state of information release. The purpose of online sales is not clear. It is just to catch up with the so -called fashion, without really notice what customers need, do not pay attention to the brand value of the enterprise, ignore the changes in supply and demand of the online market, and do not put the network in the network market. The role of marketing is maximized.
2. Payment transaction security lack of guarantee
The current network marketing industry is still in its infancy. my country's network transaction payment mechanism is still in the R