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The brand development of Shanghai Old Temple Gold Co., Ltd.

1 thought on “The brand development of Shanghai Old Temple Gold Co., Ltd.”

  1. The old temple gold successfully developed the original commercial brand into a product brand, integrating design, production, processing, wholesale and sales, and became the business enterprise of the scale of gold jewelry industry.
    In the mid -1990s, the old temple gold production plant and platinum production plant were established to introduce the most advanced equipment in Japan and Italy to ensure the connection with the latest technology level in the international technology. With the support of strength, the products of the old temple gold are popular in the domestic market and repeatedly won the domestic jewelry contest and even international competitions. In the Golden Classic International Competition jointly organized by the World Gold Association and the Italian Weichen Charity Exhibition Bureau, the "Spring Voice" gold jewelry designed and produced by the old temple was awarded the best design and won the Golden Golden Dian prize medal. This is International 31 The only one in mainland China in the award. In the DTC Dobels "Nature Miracle" International Diamond Grand Prix, the gold design of the old temple gold design won two awards (three in mainland China).
    Sugs from the development of funds to the brand operation, and the old temple gold has developed from regional brands to national brands.
    The company invested invisible brand assets to expand the national market in a franchise operation. In 2005, the old temple gold included franchisees into the national development strategy, which enriched the brand's channels and means of external development. In the same year, 57 franchise stores developed in the country, reflecting the good brand development momentum and sales returns. In 2006, 120 franchise stores were realized. In 2007, strive to achieve the goal of 200. The company has expanded its market share and enhances corporate performance through the brand operation. It is expected that compared with 2004, it will be able to create another old temple gold.
    It adhere to the road of brand development, forming a brand operation system that takes the "old temple" as the core brand, multi -brand, sub -brand, and extended brand development is the focus of the old temple's golden development strategic work in the next three years.
    Chefly planned to create the following sub -brand based on various market segments: the "old temple good luck" gold bar for the gift collection group; the "Amour true love" brand for the wedding and love crowd; "Boutique jade jadeite; and direct sales of boutique naked diamonds selling for online sales. In the second year of the Ming Dynasty, we will promote the national market with a unified, synchronous and complete brand image of the old temple.

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